Last Update: October 23, 2023
COLLECTION OF INFORMATION
PERSONAL INFORMATION WE COLLECT FROM YOU
We collect the following categories of personal data
Other identifying information: social media usernames, IP addresses, business IDs and other security information for authentication and access;
Payment information: name, card issuer and card type, credit or debit card number, expiration date, CVV code and/or billing address;
Information you may provide about a third party: the name, surname, address and contact information of the recipient for the delivery of goods or services (such as sending a gift or virtual gift card), if different from yours;
Employment information: employment status or history or your professional information;
Demographic data: age, gender and date of birth;
Location Data: Including your general geographic location based on the IP address we collect;
Internet or other electronic activity: your browsing history, including information about how you navigate our Services and which features of our Services you use most often;
Preference Information: preferences including information about the types of events and products you prefer and physical characteristics such as your size, height, weight or other information relevant to your clothing preferences, if you voluntarily provide such information;
Sensitive personal data: in certain circumstances we collect sensitive personal data, including precise geolocation data provided by your mobile device or computer; and;
Inferences: inferences drawn from the categories described above to create a profile about you that reflects your preferences, characteristics, behaviors and attitudes.
What sources do we use to obtain your personal information?
Directly from you
We collect contact, demographic, personal preference and payment information directly from you. You may provide this information to us through our website, through our customer service representatives, through marketing efforts, including contests, sweepstakes and promotions, and through third parties, or in any other way we communicate with you.
From third parties
INFORMATION COLLECTED USING COOKIES AND SIMILAR TRACKING TECHNOLOGIES:
WE OBTAIN PERSONAL DATA
We may infer personal information or make inferences about you based on other types of personal information we collect. For example, we may infer your location based on your IP address or that you are interested in purchasing a certain type of clothing based on your browsing behavior on our Services.
USE OF PERSONAL DATA
We may use personal information about you for various purposes, including:
to provide, maintain and improve our services, including facilitating and improving your online shopping experience;
Conduct internal research and development and make business decisions about current and future product and service offerings;
Respond to your comments, questions and requests and provide customer service;
To communicate with you about products, services, offers, promotions, rewards and events and to provide news and information that we think will be of interest to you (see “Your Choices” below for information on how to manage these communications) ;
Manage your online account(s) and send you technical notices, updates, security alerts and support messages and administrative messages;
Personalize your online experience and provide ads, content or features that match your profile and interests;
Monitor and analyze trends, usage and activities;
Process and deliver contest, promotional and wagering entries and rewards;
Detect, protect against and prevent security incidents and illegal or unauthorized activity, investigate complaints and claims, and provide other security protections such as identity verification;
Protect users of our Services from fraudulent, malicious, deceptive, abusive or illegal activities by others;
debug and correct errors in our products and services and other activities to maintain and improve the quality and security of our products and services;
Cooperate with law enforcement authorities and protect the rights (including freedom of expression), interests, safety or property of Vuori or our customers, service providers and other third parties;
Enforce our policies, terms or other agreements;
Defend or prosecute claims, disputes or litigation – in court or elsewhere;
To provide you with the benefits of our loyalty program if you are a member of our loyalty program; and
Carry out any other purpose directly related to the purpose that is readily apparent or described to you at the time the personal data was originally collected.
SHARING OF PERSONAL INFORMATION
If disclosure of personal information is necessary to fulfill the purpose or a directly related purpose for which the personal information was collected, we may share your personal information as follows:
With vendors, consultants, contractors and other service providers who have access to personal information to perform work on our behalf and improve the products and services they provide to us (e.g. companies that help us with web hosting, shipping and delivery, payment processing , fraud prevention, customer service, analytics, marketing and advertising);
In response to a request for personal information if we believe the disclosure is to comply with any applicable law, regulation or legal process or as otherwise required by any applicable law, rule or regulation;
If we believe that your actions violate our user agreements or policies or protect the rights, property and safety of us or any third party;
In connection with or during the negotiation of any merger, sale of company assets, financing or transfer of all or part of our business to another company, provided that such recipient has a legitimate right to such information, he is subject to a duty of confidentiality with us and has undertaken to will keep such information confidential;
With our current and future parent companies, affiliates, subsidiaries and other companies under common control and ownership;
with our lawyers and other professional advisers where necessary to obtain advice or otherwise protect and manage our business interests;
By publicly posting, at our discretion, your product review or other User Content, if you provide any
With your consent or at your direction; AND
With third parties to serve advertisements on our behalf on the Internet and to provide analytics services. For more information about this type of sharing, please see the “Advertising and Analytics” section below.
We may also share aggregated or de-identified information that cannot reasonably be used to identify you.
ADVERTISING AND ANALYTICS